Harvard Business Review · 2,241 companies audited

42 hours. That's how long the average business takes to reply to a new lead. 23% never reply at all.

Your competitors aren't beating you on price or pitch. They're beating you because they answered first. We install AI systems that reply, qualify, and book every enquiry in under 30 seconds — nights, weekends, holidays included.

Source: Oldroyd, McElheran & Elkington, “The Short Life of Online Sales Leads,” Harvard Business Review, March 2011 — an audit of 2,241 US companies.

New enquiry 21:04 · Sunday

“Hi — looking for a full 3BHK interior quote in Powai. Budget around ₹18L, hoping to start next month. Can someone call me?”

Priya M. · via website form

Waiting for a reply 0:00

That timer started when you opened this page. Your competitor's system replied in 8 seconds.

37% 16% 24% 23% < 1 HOUR 1–24 HRS 24 HRS + NEVER
HOW 2,241 AUDITED COMPANIES ACTUALLY REPLIED · HBR 2011
The leak calculator

What is your reply time actually costing you?

Four numbers. No email required, nothing sent anywhere — this runs entirely in your browser. Move the sliders and watch the number change.

Of the leads currently answered too slowly, what share would you have won if you'd replied in 30 seconds? We default to a deliberately conservative 20%.

Estimated revenue lost to slow replies

₹0/month

Adjust the sliders to see your number.

0Leads answered too slowly / month
0Deals that implies / month
₹0Over twelve months
Show the maths

Every figure is arithmetic on the numbers you entered. Nothing is modelled or invented:

enquiries × slow-reply share × recovery % × close rate × deal value

The slow-reply share comes from the bracket you selected (10% / 55% / 80% / 90%). The recovery % is yours to set — we default it low on purpose.

On the research: Harvard Business Review's 2011 audit of 2,241 companies found firms replying within the hour were nearly 7× as likely to qualify a lead as those replying an hour later, and over 60× as likely as those waiting 24+ hours. We deliberately do not apply those multipliers to your revenue — they measure qualification odds in a 2011 US sample, not a promise about your P&L. They tell you the direction. Your own numbers tell you the size.

Read the HBR study →

What actually changes

A lead arrives at 9pm. Here's the next 60 seconds.

This is the system, not an animation of one. It runs the same at 9pm on a Sunday as it does at 11am on a Tuesday.

21:04Enquiry landsWebsite, WhatsApp, or missed call
+8 secAI replies & qualifiesBudget, timeline, intent — captured
+40 secCall bookedStraight into your calendar
automaticCRM updatedStaged, scored, assigned
day 1–14Follow-up runsUntil they reply or opt out — the part almost everyone drops

CARD WIDTHS ARE PROPORTIONAL TO ELAPSED TIME

You are not losing to better companies. You are losing to faster ones.

In the HBR audit, only 37% of businesses replied inside the hour. Being one of them is not a talent problem. It is a systems problem.

In production

Live systems. Real numbers.

ReRoom is our founder's own studio — the lab where every engine runs before a client pays for it.

ReRoom.inInteriors · Mumbai · our own studio
Live
<30 sec Every enquiry answered & qualified — any hour, every day
“We were losing evening enquiries every day. Now the responder picks up every enquiry in seconds, qualifies it, and books the consultation. We haven't missed a live lead since.” — Dehansh Rathi, Founder
ePrep GlobalTest Prep & Ed-Tech · Delhi NCR
Live
~5 staff Administrative load absorbed by automation — founder's estimate of hiring avoided
“AcquihireTech approached this not as a software installation, but as an operations redesign… Today, student onboarding, fee collection, timetables, teacher allocation, digital content delivery and student queries are governed by clear, AI-assisted workflows.” — Sonal Darra, Founder · ePrep Global
ARVEXConstruction & Tiles · Delhi NCR
Live
0 sheets Manual follow-up chain eliminated — every lead staged in one CRM
“Now the CRM does all of it. They work live leads. That's a real shift.” — Yogender Khoker, MD · ARVEX
The systems audit

30 minutes. A diagnosis, not a pitch.

We map your pipeline live and name the one constraint costing you the most — yours to keep either way.

5 minYou brief usRevenue, team, and where leads arrive and die.
15 minWe map the funnelLive on the call, from first touch to closed deal.
5 minWe name the constraintWhere leads die, where margin leaks.
5 minYou get the diagnosisWhich engine to start with, and what changes. Yours to keep either way.

CARD WIDTHS ARE PROPORTIONAL TO CALL TIME

Questions worth answering first

Before you book the call.

Within five minutes. Harvard Business Review's audit of 2,241 US companies found firms that responded within an hour were nearly seven times more likely to have a meaningful conversation with a decision maker than those that waited even one hour longer. The average business took 42 hours, and 23% never replied at all. An automated reply system closes that gap by answering every enquiry in under 30 seconds, including nights and weekends.

Most businesses start with the Conversion Engine — it pays back fastest. Every lead that was going cold becomes a live sales conversation. If conversion is already strong but volume is the problem, start with the Growth Engine. The free 30-minute audit tells you which one.

Conversion improvements show within 2–4 weeks. Growth engines take 6–12 weeks to reach steady state. Operations and presence deliver measurable time savings from day one.

Presence and Conversion builds start at ₹80,000. Growth and Operations engines typically run ₹1.5–4 lakh depending on scope.

Every build is scoped to a defined, measurable outcome. If the system isn't live and functioning as scoped, we keep working at no additional cost until it is.

Yes — entirely. Every website, automation, campaign, and piece of copy transfers to you at project close, with documented SOPs and full credentials. No lock-in.

We work best with service businesses turning over ₹10 lakh/month or more. If you're earlier stage, the free audit will tell you what to focus on before engaging us.

Now onboarding · 1 new client slot open · Q3–Q4 2026

Stop being the 42-hour business.

30 minutes. No pitch deck. We map your funnel live, name the biggest constraint, and show you exactly what changes when we fix it. You keep the diagnosis either way.

Prefer to call? +91 9911124919 · Mon–Sat, 10–19 IST